Competitors

 **Competitors** Key competitors: **F****IGURE 42**: Sales of leading nutrition and energy bars companies, 2007 and 2008
 * Nestlé’s PowerBar**
 * Balance Bar (Original)**
 * ProBar** Competitors (In the whole nutrition/energy bar category) ·


 * **Manufacturer** || **2007** || || **2008** || || **Change 2007-08** || **% point change** ||
 * || **$ million** || **%** || **$ million** || **%** || **%** || **2007-08** ||
 * Clif Bar || 104 || 19.0 || 122 || 21.5 || 17.3 || 2.5 ||
 * Abbott Labs Inc. || 87 || 15.9 || 88 || 15.4 || 0.7 || -0.5 ||
 * Nestlé S.A. (Switzerland) || 79 || 14.4 || 69 || 12.1 || -13.0 || -2.3 ||
 * Kraft Foods Inc. || 72 || 13.1 || 61 || 10.7 || -14.9 || -2.4 ||
 * Kellogg Co. || 48 || 8.8 || 55 || 9.6 || 13.8 || 0.8 ||
 * US Nutrition || 36 || 6.6 || 41 || 7.1 || 11.2 || 0.5 ||
 * Unilever || 44 || 8.0 || 39 || 6.9 || -11.6 || -1.1 ||
 * Other || 78 || 14.2 || 95 || 16.7 || 21.4 || 2.5 ||
 * **Total** || **550** || **100.0** || **570** || **100.0** || **3.6** || **-** ||
 * Other || 78 || 14.2 || 95 || 16.7 || 21.4 || 2.5 ||
 * **Total** || **550** || **100.0** || **570** || **100.0** || **3.6** || **-** ||
 * **Total** || **550** || **100.0** || **570** || **100.0** || **3.6** || **-** ||

· Abbott Labs Inc. has held steady with more than 15% of sales through FDMx channels. Abbott’s Zone bars have kept the company in positive territory for the review period, while its PediaSure Naturals bars are fading into the sunset. · Sales for Nestlé’s PowerBar have declined in FDMx outlets by $10 million from 2007-08 due to price promotions and a loss of market share in the wellness segment. The PowerBar brand is the core of Nutrition’s global Performance Nutrition business—dedicated to athletic performance—and still owns nearly half of the athletic bar segment. · Kraft’s Balance and South Beach brands are both experiencing sales declines in FDMx outlets as the popular brands succumb to price promotions, new and innovative competitors, and diet fatigue. The company experienced a 15% loss in sales from 2007-08. Special K diet bar is responsible for the sales increases of nearly 14%, while its brands are maintaining their ground. Slim-Fast bars by have experienced sales declines over the review period as a result of diet fatigue, while MET-Rx by US Nutrition is still growing with its focused appeal to muscle building and athletes. o Competitors (in wellness bar category)

· Kraft’s Balance Bar brand has not fared well over the last year at FDMx outlets, yet the Balance Bar seems to hold some promise having experienced an increase of $4 million in sales in one year. With its tip of the hat to the consumer’s sweet tooth, the bar mixes traditional nutrition with a light sweet coating. The company has also introduced Balance Pure to stimulate sales with those looking for simple ingredients. · Kellogg’s Kashi GoLean is holding steady with 8.7% of the segment, and is trying to attract more consumers with its GoLean Roll! and GoLean Crunchy Bars, specifically designed for an optimized glycemic response—a specific benefit that consumers can embrace in addition to the brand’s consistent claims of minimally processed and pure ingredients. · The PowerBar brand has experienced declines in the wellness segment of 40%. Price promotions may be at play with one of the most popular, and many loyal consumers may be shifting to PowerBar’s athletic bars. A brand to watch in the “other” category is SOYJOY, which more than doubled its sales from 2007-08 by speaking to women and touting the benefits of soy protein. LÄRABARs have also found success marketing to women and those seeking all-natural and simple formulations, and have reached sales of $7.5 million in FDMx outlets.

[] =Larabar=

800-969-6199
Larabar is a delicious blend of unsweetened fruits, nuts and spices and has become a favorite among our staff. Made from 100% whole raw food, each flavor contains no more than 2 to 6 ingredients. Pure and simple, just as nature intended. Larabar contains everything a healthy body needs: LARABAR REAL: **Sweet with no added sweeteners.** Gutsy with no added fillers. It's what your body needs - real, whole food loaded with nature's own minerals and vitamins. All without chemicals, fillers or medicinal tasting supplements. LARABAR RAW: **Never cooked, Never processed.** The essential enzymes, which are necessary for digestion and utilization of nutrients, remain completely intact in their most natural, powerful state. Adiet abundant in raw, unprocessed foods is important for health and longevity. LARABAR RIGHT: **Contains only pure ingredients.** Vitamins, minerals, fiber, protein, carbohydrates and good fats are derived exclusively from the raw, whole foods used to make the bars. What could be more right?
 * Omega 3 and 6 essential fatty acids
 * High fiber and quality carbohydrates for balanced blood sugar levels and sustained energy.
 * Naturally occurring essential minerals and vitamins
 * Plant source protein
 * Phytonutrients and antioxidants derived from whole plant foods
 * Non-GMO
 * No added sugar
 * Free of gluten, dairy, soy
 * Vegan and Kosher

=ProBar - High Performance Whole Food Nutrition=

800-969-6199
ProBar is an exciting blend of taste bud tantalizing flavors, including whole grain fruits and nuts. This is just one of many reasons why ProBar has become one of our favorite energy foods.

Nothing beats whole foods for providing broad-spectrum nutrition. ProBar is the only bar to provide the combined nutrition and delicious flavor of 17 whole foods and is 100% vegan. The ingredients are blended, not baked, in order to retain the highest level of vital nutrients possible. This means you get optimal nutrient quality, undestroyed by processing. This nutrition simply cannot be duplicated with any existing technology. ProBar blends the right foods to deliver the majority of calories from carbs and healthy fats. Protein is found in lower amounts which is great for building tissue after a workout and preventing muscle wasting during exercise. Remember, protein is the body's last choice for fuel. ProBar is big, a whopping 3.0 ounces. The two-portion suggestion is primarily for the non-athlete ProBar lover. When used in two portions the ProBar provides sustained energy over a longer period of time without running the risk of over consuming calories. ProBar supplies a broad spectrum of healthy fats. Poly and mono unsaturates, saturates (yes the body actually requires certain saturated fats), and EFA'S (essential fatty acids more commonly referred to as omega essential fatty acids). Endurance athletes commonly deplete their bodies of these critical nutrients, several of which are not commonly found in foods. Because the ProBar supplies these in abundance, it is not only an excellent tool for use during competition and training, but is also ideal for recovery application also. For the non-athlete ProBar lover, these fats translate into exquisite nutrition, providing one third of the bodies daily requirements for fats in every bar. The key here is to provide the balance of fats from all of the different categories required by the body, while eliminating all of the unhealthy trans and hydrogenated fats. If any of the fats required by the body are missing, the body lets us know by giving us relentless cravings. Supply the fats and end the cravings!! When we avoid these cravings, weight management becomes much easier. HOORAY!
 * ProBar = Whole Food**
 * ProBar = Clean Endurance Fuel**
 * ProBar = Two Portions**
 * ProBar = Healthy Fats**

[] Balance Bar history []