Advertising+Objectives

Advertising will CONVINCE 22- to 40-year old males and females who value an active and experience-driven* lifestyle that CLIF BAR provides a healthy option and sense of overall well-being. SUPPORT will be our use of organic ingredients, variety of appealing flavors, and our involvement with community-driven goals. TONE will be engaging, clever, sharp, intelligent, and convey a sense of “off the beaten path.”

Life is whatever you make it World map microsite/social media component